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Brand Reviews

From the archives

The McDonalds Refresh & Fast Food Chains

By Matt Davies on January 16th, 2007.

Ok, before we start I just want to say that this is a purely design and brand related article. I do not want to get into a debate about the terrible deeds that fast food chains have undertaken and how bad, in particular McDonalds is.

Great, now that that’s out of …

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What’s so “Super” about Supermarket logos?

By Matt Davies on October 27th, 2006.

Supermarkets have become the heartbeat of retail industry. Not only can you pick up your traditional groceries and food shopping, but you normally expect to be able to purchase DVD’s CDs, kitchen appliances, children’s toys and even clothing, from the average supermarket.

With Supermarkets having nearly almost destroyed the independent retailer …

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