Friday Fun: SEO Clout Challenge

Welcome to Friday Fun. If it’s not Friday where you live then please do not start legal proceedings.

I’ve seen and used many ways to measure the SEO clout of a website/page over the years that I’ve been involved in SEO. From the old classic of checking the Pagerank of a page to the more sophisticated method of checking anchor text in backlinks across website themes, all of these methods simply cannot show the marketing ‘clout’ of your website. I propose a universal way of measuring how effective a site is in the search engines:

Take the SEO Clout Challenge

Step 1: Make A Vacancy

That’s right, add a fictitious job (web-page) to your site, linked to from at least one page from within your site. Preferably with a relevant job title and a location. For example:

Web Design Vacancy in Nottingham

Bonus marks if you use similar text in your h1 and title tags. Create some copy to describe the position. Doesn’t need to be much.

Step 2: Wait

Go on, enjoy the weekend. You deserve it. Seriously though, this time is being used for the search engines to hoover up your new page.

Step 3: Speak to Recruitment Consultant

Fast forward to Monday morning. The aim is to have a recruitment consultant contact you before end of office hours. If they do, you have SEO clout. Well done.

Scoring

Tally up your scores at the end of play on Monday:

For every consultant that calls you by the end of lunch, you get 10 points.

For every consultant that calls you between the end of lunch and home time, you get 5 points.

For every consultant that emails you between Friday and end of Monday, you get 2 points.

I await your scores on Monday evening/Tuesday. Go on, give it a go. ; )

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