Comments on: Brand Review: Identity for Celebrity / Kate Moss http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/ thoughts on | comments about | examples of } web design trends. Fri, 16 May 2008 20:57:17 +0000 http://wordpress.org/?v=2.1.2 By: Andrew Faulkner http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52486 Andrew Faulkner Mon, 04 Jun 2007 08:17:39 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52486 <p>I think that the identity will and has benifitted Kate Moss.</p><p>To answer whether it is best for Celebrities to brand themselves, one would have to ask whether the celebrity is the product or the promoter. In Kate Moss' case, she is the product and therefore needs a brand. But in Beckham's case, he is a promoter and therefore he should fit in with the produc's brand.</p><p>I hope that reads ok! Agree Matt?<br /> </p> I think that the identity will and has benifitted Kate Moss.

To answer whether it is best for Celebrities to brand themselves, one would have to ask whether the celebrity is the product or the promoter. In Kate Moss’ case, she is the product and therefore needs a brand. But in Beckham’s case, he is a promoter and therefore he should fit in with the produc’s brand.

I hope that reads ok! Agree Matt?

]]> By: Matt Davies http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52512 Matt Davies Mon, 04 Jun 2007 11:07:54 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52512 <span>I disagree - I think if you are the celebrity then it will benefit you to have your own brand wither you are promoting something or you are doing something yourself (Bear in mind Kate Moss has not designed the stuff for Topshop - I consider it is an endorsement or as you term it a promoter).<br /><br /> I also think it benefits the promoter to have an "official" brand identity to work with as it brings authenticity.<br /><br /> In a sense, even if the celebrity is the promoter or the product, they are the brand. I think this graphic identity is just an extension of that...<br /></span> <div><div><br /></div></div> I disagree - I think if you are the celebrity then it will benefit you to have your own brand wither you are promoting something or you are doing something yourself (Bear in mind Kate Moss has not designed the stuff for Topshop - I consider it is an endorsement or as you term it a promoter).

I also think it benefits the promoter to have an "official" brand identity to work with as it brings authenticity.

In a sense, even if the celebrity is the promoter or the product, they are the brand. I think this graphic identity is just an extension of that…

]]> By: Andrew Faulkner http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52560 Andrew Faulkner Mon, 04 Jun 2007 14:23:05 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52560 <p>Matt,</p><p>I'm not saying that someone like Kate Moss shouldn't have a brand/identity/persona like a logotype/mark on her website and literature. I'm all for that. I'm just saying that they would have no right to place that mark across the products they promote. Are you saying that celebrities should plaster their logo on products they promote?  </p> Matt,

I’m not saying that someone like Kate Moss shouldn’t have a brand/identity/persona like a logotype/mark on her website and literature. I’m all for that. I’m just saying that they would have no right to place that mark across the products they promote. Are you saying that celebrities should plaster their logo on products they promote? 

]]> By: YPM http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52877 YPM Tue, 05 Jun 2007 16:00:12 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-52877 I think famous people should always have a logo, way easier to recognize... I think famous people should always have a logo, way easier to recognize…

]]> By: Matt Davies http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-53164 Matt Davies Wed, 06 Jun 2007 15:38:17 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-53164 <span>That is what Kate Moss is doing Andy. That is why this branding is different. All I’m saying is this is a new way of looking at celebrity branding and it has its benefits...</span><div><br /></div> That is what Kate Moss is doing Andy. That is why this branding is different. All I’m saying is this is a new way of looking at celebrity branding and it has its benefits…

]]> By: start your own clothing line http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-53463 start your own clothing line Thu, 07 Jun 2007 16:39:59 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-53463 The thing about celebrity promotion is that your campaign is only as popular as the celebrity and when their light doesn't shine anymore neither will your company. The thing about celebrity promotion is that your campaign is only as popular as the celebrity and when their light doesn’t shine anymore neither will your company.

]]> By: dcypher.co.uk http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-55007 dcypher.co.uk Tue, 12 Jun 2007 18:40:14 +0000 http://fadtastic.net/2007/06/01/bradn-review-identity-for-celebrity-kate-moss/#comment-55007 Famous people shouldn't have names, just logos! Famous people shouldn’t have names, just logos!

]]>