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From Counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

Posted by Johan on December 14th, 2006.


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How we evolved to the Internet as we know it today — we all know bits and parts of it. Some think that Tim Berners-Lee from WWW started the Internet, others say ARPANET, the military communication network during the Cold War made the Internet happen. In fact, there is a lot more to tell!

The book entitled From Counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism, written by Fred Turner explains in great detail and in a fascinating story-telling voice how our networked culture emerged as we know it today. Networking on a cultural, political, social and economic level.

bookcover of From Counterculture to cyberculture

Book Info

  • From Counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

  • Written by Fred Turner, published by The University of Chicago Press
    ISBN-13: 978-0-226-81741-5 or ISBN-10: 0-226-81741-5. 450 pages
  • Order? From Amazon UK | Amazon US
  • Official book site: chicago university press

Summary

In the first chapter Shifting Politics in the computational metaphor we see how the emerging coldwar and military defense system was in need for a new intelligence and communication system. Scientists from croos-boundary fields worked together, and later in the sixties new politic movements like the new Communalists saw this technology as a new way to spread politcs and enforce ideals.

For the new Communalists, the key to social change was not politcs , but mind.

Turner asks why a social movement that critiqued cold war bureaucracy, later on embraced technology (later the Internet) from that same bureaucracy?

From the second chapter on we follow Stewart Brand and the history of the Whole Earth Network (catalogue) to answer these questions. The WELL co-founded by Stewart Brand is one of the first online communities to establish itself on the Net. The whole idea was to create collaborating communities that would exchange info, and read what others had to share. Wired, the inmense well-known online magazine that came up in the beginning of the 90s was a magazine thriving on these very same principles.

Criticism

Simply one of the best books I read. There is only good to say about this book. It is an accomplishment to tell such a fascinating story with so many details — it is like you are there. (at least Turner really was).

Who should read the book

Anyone interested in a fascinating story about socio-technical visions that blossomed and faded away.
The networking culture of the Internet is very much today, what this book in great detail examined from a not so faraway past.

Sidenote

  • Organize ad hoc
  • Authority distributed
  • Organization levelled

Funny but that is just how the authors here over Fadtastic work as well. We are no real journalists but we are conveners of interesting ideas. The comment section on Fadtastic breaks down the barriers between writer and readers. We are real-world professional people and not just academics. And the system works!

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3 Responses to From Counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

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The University of Chicago Press website has two excerpts from Fred Turner’s From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. You can read the introduction and an excerpt about the Whole Earth Catalog and the emerging digital culture.

Dean Blobaum
December 14th, 2006
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[…] I read this book review and it got me thinking, how does the flattened-out (as opposed to strictly hierarchical) organizational structure and and egalitarian nature of the web affect the way we think society ought to be?  Is this technology that allows anybody, even me, to publish their thoughts for all to read, a necessary precursor to more egalitarian, open, flexible workplaces?  Internet is becoming more and more tighly woven into our culture, and it’s bound to have an effect. […]

I am obsessed with the story of how the Internet came to be what it is today, which means I have to check out that book. My historical knowledge to date is more based on the technological evolution, so expanding my awareness about the cultural evolution of the net would really round-out my understanding. Thanks for the lead!

Justin Kistner
December 14th, 2006
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