Comments on: What’s so “Super” about Supermarket logos? http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/ thoughts on | comments about | examples of } web design trends. Wed, 10 Mar 2010 07:16:09 +0000 http://wordpress.org/?v=2.1.2 By: Johan http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-7694 Johan Fri, 27 Oct 2006 17:17:59 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-7694 I know in Belgium where I live. We have one supermarketchain <a rel="nofollow" href="http://www.delhaize.be/">Delhaize </a> which puts extremely effort in interior design and evenly their not so bad looking website. Their brand has a lion which does look well! I know in Belgium where I live. We have one supermarketchain Delhaize which puts extremely effort in interior design and evenly their not so bad looking website. Their brand has a lion which does look well!

]]> By: AJ http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-9772 AJ Tue, 07 Nov 2006 04:27:56 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-9772 If you've ever seen the Shaw's logo, you'll find its very similiar to 9rules...but Shaw's came out first. If you’ve ever seen the Shaw’s logo, you’ll find its very similiar to 9rules…but Shaw’s came out first.

]]> By: Andrew Faulkner http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-9800 Andrew Faulkner Tue, 07 Nov 2006 09:11:11 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-9800 AJ, Hicks did a good short post on the recent rise of 'leafy' logos here: http://www.hicksdesign.co.uk/journal/time-to-redesign-the-logo-methinks Seems to be a trend of the last year or two. Matt, I think that the most interesting point you picked up on was that supermarkets want to ooze freshness but very few reflect this in their branding. It is a strange one. The only fresh example I see is the ampersand in the Marks and Spencer logo. As for caring about the supermarket brand. I think i do to a little extent. Whilst not caring too much about packaging/logos etc I like to go to a supermarket that wants to push barriers. A good example is Tesco's recent introduction of Green points. As you have said many times, a brand is more than a logo and this innovative ethos is part of the brand. Great analysis, Matt! AJ,

Hicks did a good short post on the recent rise of ‘leafy’ logos here:

http://www.hicksdesign.co.uk/journal/time-to-redesign-the-logo-methinks

Seems to be a trend of the last year or two.

Matt,

I think that the most interesting point you picked up on was that supermarkets want to ooze freshness but very few reflect this in their branding. It is a strange one. The only fresh example I see is the ampersand in the Marks and Spencer logo.

As for caring about the supermarket brand. I think i do to a little extent. Whilst not caring too much about packaging/logos etc I like to go to a supermarket that wants to push barriers. A good example is Tesco’s recent introduction of Green points.

As you have said many times, a brand is more than a logo and this innovative ethos is part of the brand.

Great analysis, Matt!

]]> By: Michel Jansen http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-23120 Michel Jansen Sat, 13 Jan 2007 14:12:52 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-23120 Supermarkets should absolutely approach their retail format as a brand. And I agree with Matt that a brand is more than only a logo. Brands have an own identity with which they build meaningful relationships with their consumers. This brand identity also gives direction for the behavior of the brand with regards to (product) innovation, communication and internal branding. Thus, in my opinion, also supermarkets should pay more attention to building a strong brand identity to create a distinctive and relevant market position. Michel Supermarkets should absolutely approach their retail format as a brand. And I agree with Matt that a brand is more than only a logo. Brands have an own identity with which they build meaningful relationships with their consumers. This brand identity also gives direction for the behavior of the brand with regards to (product) innovation, communication and internal branding. Thus, in my opinion, also supermarkets should pay more attention to building a strong brand identity to create a distinctive and relevant market position.
Michel

]]> By: Boru http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-25285 Boru Tue, 23 Jan 2007 03:29:43 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-25285 Funny how people have said that the M&S Brand is most fresh... When all it is Gis an variant of Gill Sans (created 1927–30); just goes to show that sometimes older ways of doing things are best! Funny how people have said that the M&S Brand is most fresh… When all it is Gis an variant of Gill Sans (created 1927–30); just goes to show that sometimes older ways of doing things are best!

]]> By: Luke http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-30842 Luke Tue, 13 Feb 2007 19:33:29 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-30842 Good points Good points

]]> By: YPM http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-36172 YPM Sun, 25 Mar 2007 14:13:51 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-36172 The M&S Brand is certainly the most fresh brand, almost doesn't look like a supermarket brand anymore, more like a clothing store (but since you can buy clothing in the supermarket, that's ok =p) The M&S Brand is certainly the most fresh brand, almost doesn’t look like a supermarket brand anymore, more like a clothing store (but since you can buy clothing in the supermarket, that’s ok =p)

]]> By: Louis http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-86738 Louis Wed, 05 Sep 2007 02:24:06 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-86738 You said the logos flat are not given any justice! i have to disagree.... can you REALLY see 3d logos on the TV adverts?! also.. you said about being fresh.. promary colours are very fresh and basic most food in stores is colourful and so is the packaging.. that's like saying mcdonalds should be brown and green because they serve food i thought. But great article non the less lol x You said the logos flat are not given any justice! i have to disagree…. can you REALLY see 3d logos on the TV adverts?! also.. you said about being fresh.. promary colours are very fresh and basic most food in stores is colourful and so is the packaging.. that’s like saying mcdonalds should be brown and green because they serve food i thought. But great article non the less lol x

]]> By: mattr http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-90357 mattr Thu, 13 Sep 2007 19:36:29 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-90357 supermarkets have changed colours over the years, since the eighties that saw the likes of Asda,budgens and sainsburys totally brown and orange with a hint of creams like m&s, fine fare and Laws Stores were a kind of yellow, presto safeway and tesco were using reds, and gateways green cold look i dont recall those colours. i can recall other stores  such as coop which did a regional thing and Wm Low and internationalthe eighties faded out to colour changes and logos changing or no logo at all like the drop of the budgens tulip, logos were more high tech with the introduction of computor generated graphics  and companies charging the earth for them, as opposed to the drawing board designed.  the changes are fascinanting. Matt w london supermarkets have changed colours over the years, since the eighties that saw the likes of Asda,budgens and sainsburys totally brown and orange with a hint of creams like m&s, fine fare and Laws Stores were a kind of yellow, presto safeway and tesco were using reds, and gateways green cold look i dont recall those colours. i can recall other stores  such as coop which did a regional thing and Wm Low and internationalthe eighties faded out to colour changes and logos changing or no logo at all like the drop of the budgens tulip, logos were more high tech with the introduction of computor generated graphics  and companies charging the earth for them, as opposed to the drawing board designed.  the changes are fascinanting. Matt w london

]]> By: Nadia http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-171627 Nadia Sun, 16 Dec 2007 08:07:07 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-171627 What are tescos green points and hopw do you get them? Just curious.I live in Dubai and here the major supermarkets are spinneys and carrefour. I lived in London for a while and I loved the way the supermarkets were constantly competing and innovation themselves, from loyalty cards to offering other services. I don't see very much of that here. Spinneys had a lousy go at adding airmiles but no one really knows about it. I think that supermarkets should really care about branding because as you said it that we visit it frequently and that it is an experience that can ultimately win people apart from the georaphical location and price.   What are tescos green points and hopw do you get them? Just curious.I live in Dubai and here the major supermarkets are spinneys and carrefour. I lived in London for a while and I loved the way the supermarkets were constantly competing and innovation themselves, from loyalty cards to offering other services. I don’t see very much of that here. Spinneys had a lousy go at adding airmiles but no one really knows about it. I think that supermarkets should really care about branding because as you said it that we visit it frequently and that it is an experience that can ultimately win people apart from the georaphical location and price.  

]]> By: Nadia http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-171676 Nadia Sun, 16 Dec 2007 09:59:25 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-171676 I also wanted to add this link about the future supermarkets of the future. http://www.fitch.com/news/news-item.aspx?id=93Nadia Aamerhttp://www.thecontagious.blogspot.com   I also wanted to add this link about the future supermarkets of the future. http://www.fitch.com/news/news-item.aspx?id=93Nadia Aamerhttp://www.thecontagious.blogspot.com  

]]> By: Adrian http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-585548 Adrian Sat, 18 Oct 2008 19:03:46 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-585548 ASDA stands for Associated Dairies and it's original logo was two leaves in the shape of a lower case a ASDA stands for Associated Dairies and it’s original logo was two leaves in the shape of a lower case a

]]> By: Jeloobesy http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-629386 Jeloobesy Sun, 28 Dec 2008 13:52:49 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-629386 hello it is test. WinRAR provides the full RAR and ZIP file support, can decompress CAB, GZIP, ACE and other archive formats. kgcdspljchgoezlqcfrcyduvzvargyjbuadhello hello it is test. WinRAR provides the full RAR and ZIP file support, can decompress CAB, GZIP, ACE and other archive formats.
kgcdspljchgoezlqcfrcyduvzvargyjbuadhello

]]> By: ilas http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-784177 ilas Wed, 30 Sep 2009 09:23:14 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-784177    

]]> By: Sharon Mackelon http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-807762 Sharon Mackelon Tue, 02 Mar 2010 19:00:55 +0000 http://fadtastic.net/2006/10/27/whats-so-super-about-supermarket-logos/#comment-807762 <em>Hey great website butta what i was looking for didnt come up ........ so in disapointed :(</em> Hey great website butta what i was looking for didnt come up …….. so in disapointed :(

]]>