Comments on: The Name of the Game – Unique Selling Points (USPs) http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/ thoughts on | comments about | examples of } web design trends. Fri, 16 May 2008 19:11:06 +0000 http://wordpress.org/?v=2.1.2 By: Andrew Faulkner http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1650 Andrew Faulkner Thu, 08 Jun 2006 18:25:54 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1650 Great article, Matt. I loved the examples. I guess it's easy to assume that the taglines are 'just a slogan.' I agree that it is important to be less generic in your tagline and emphasise what makes you different. If you're different, you stand out. To start the ball rolling, "The Multi-Author Web Design Trends Journal" is - well let's face it - a bit of a mouthful! ;) It's one of those 'does exactly what it says on the tin' slogans. As fadtastic has evolved I have tried to make the emphasis more on content - maybe I should change the tagline to back this up. What's your opinion on plain taglines (like fadtatics), Matt? As opposed to the more interesting examples in your article? Right, I've beared all - now you guys and girls put forward your taglines and USPs and let's have some fun analysing how well they work. I'm sure Matt's keen to criticise! Great article, Matt. I loved the examples. I guess it’s easy to assume that the taglines are ‘just a slogan.’ I agree that it is important to be less generic in your tagline and emphasise what makes you different. If you’re different, you stand out.

To start the ball rolling, “The Multi-Author Web Design Trends Journal” is - well let’s face it - a bit of a mouthful! ;) It’s one of those ‘does exactly what it says on the tin’ slogans. As fadtastic has evolved I have tried to make the emphasis more on content - maybe I should change the tagline to back this up.

What’s your opinion on plain taglines (like fadtatics), Matt? As opposed to the more interesting examples in your article?

Right, I’ve beared all - now you guys and girls put forward your taglines and USPs and let’s have some fun analysing how well they work. I’m sure Matt’s keen to criticise!

]]> By: Tor Bollingmo http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1652 Tor Bollingmo Thu, 08 Jun 2006 21:56:28 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1652 Nike - “Just do it” - USP = Quality I don't see how 'Just do it' screams quality, can you explain it? Nike - “Just do it” - USP = Quality
I don’t see how ‘Just do it’ screams quality, can you explain it?

]]> By: Steven Teskey http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1653 Steven Teskey Thu, 08 Jun 2006 22:08:47 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1653 I think you make a very good point, slogans are meant to be short concise sentances meant to describe what to expect with the product or service. I frankly think that it's better to promote quality and / or experience over things like price. I want to know that this is the best, or what it can possibly be for me, not that it's free. Although people are drawn to free, if you offer something for free they'll take it, even though they don't need / want whatever it is. I think you make a very good point, slogans are meant to be short concise sentances meant to describe what to expect with the product or service. I frankly think that it’s better to promote quality and / or experience over things like price. I want to know that this is the best, or what it can possibly be for me, not that it’s free. Although people are drawn to free, if you offer something for free they’ll take it, even though they don’t need / want whatever it is.

]]> By: Matt Davies http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1659 Matt Davies Fri, 09 Jun 2006 08:10:57 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1659 Andrew - My personal view on the Fadtastic tagline is that you are doing the right thing. Fadtastic is still quite a young brand but its building great charisma. People need to know what they are looking at and what the purpose is. However I would advise that this strategy does not continue forever. When the brand matures and the site is more established I would then recommend that the tagline draws on a USP - a unique point which sets Fadtastic aside from the other Journals and Forums out there. Something like "exposing all the latest trends" or something like that (thats not great but the best I can do in the 2 mins I've had to look at it ;-) Excuses, excuses.) Tor - Nike Just do it. To me it says quality because its saying you can do anything with a pair of Nikes. It is aspirational and what it means to me might be different to you - I think that's one of the reasons why it works - you can only come to a positive conclusion and therefore it may mean positively! Anyone else? Steven - Free is not always good. It depends on what image you wish to create. For example if Armani started to give away free shoes with all the shirts they buy they will loose the classy persona that they have gained by NOT giving things away free or even cheaply. Thanks for the comments guys. Keep them coming in. Anyone else got some suggestions for Fadtastic? Andrew - My personal view on the Fadtastic tagline is that you are doing the right thing. Fadtastic is still quite a young brand but its building great charisma. People need to know what they are looking at and what the purpose is. However I would advise that this strategy does not continue forever. When the brand matures and the site is more established I would then recommend that the tagline draws on a USP - a unique point which sets Fadtastic aside from the other Journals and Forums out there. Something like “exposing all the latest trends” or something like that (thats not great but the best I can do in the 2 mins I’ve had to look at it ;-) Excuses, excuses.)

Tor - Nike Just do it. To me it says quality because its saying you can do anything with a pair of Nikes. It is aspirational and what it means to me might be different to you - I think that’s one of the reasons why it works - you can only come to a positive conclusion and therefore it may mean positively! Anyone else?

Steven - Free is not always good. It depends on what image you wish to create. For example if Armani started to give away free shoes with all the shirts they buy they will loose the classy persona that they have gained by NOT giving things away free or even cheaply.

Thanks for the comments guys. Keep them coming in. Anyone else got some suggestions for Fadtastic?

]]> By: Johan http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1660 Johan Fri, 09 Jun 2006 08:29:00 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1660 Tor Inform yourself. The Nike swoosh is associated with the tag line, „Just do it.” In other words, don’t think, don’t debate, don’t talk about it, just do it, another appeal to the primary vs. secondary aspects of being. Matt an Tor Nike - “Just do it” - USP = Experience ... how about Nike - “Just do it” - USP = The quality of experience Tor
Inform yourself.

The Nike swoosh is associated with the tag line, „Just do it.” In other words, don’t think, don’t debate, don’t talk about it, just do it, another appeal to the primary vs. secondary aspects of being.

Matt an Tor
Nike - “Just do it” - USP = Experience

… how about
Nike - “Just do it” - USP = The quality of experience

]]> By: khiggins http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1771 khiggins Thu, 15 Jun 2006 14:49:21 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1771 I just found your site this week and added it to my del.icio.us collection. Good articles. However, your lack of attention to spelling/typos is going to drive me away. Unfortunately there are enough other interesting blogs online that are nearly error free and it's enough of an issue to keep me from coming back to your site. This article alone has no less than nine typos that re-reading could have easily fixed. While I'm not saying your article is bad, far from it. I'm just saying your attention to detail is a little lacking. This tends to erode my confidence in the writer's authority. Respectfully, Kurt I just found your site this week and added it to my del.icio.us collection. Good articles. However, your lack of attention to spelling/typos is going to drive me away. Unfortunately there are enough other interesting blogs online that are nearly error free and it’s enough of an issue to keep me from coming back to your site. This article alone has no less than nine typos that re-reading could have easily fixed.

While I’m not saying your article is bad, far from it. I’m just saying your attention to detail is a little lacking. This tends to erode my confidence in the writer’s authority.

Respectfully,
Kurt

]]> By: Andrew Faulkner http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1800 Andrew Faulkner Fri, 16 Jun 2006 15:52:13 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1800 khiggins, Comments taken onboard. Thanks for the feedback. khiggins,

Comments taken onboard. Thanks for the feedback.

]]> By: Matt Davies http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1966 Matt Davies Mon, 26 Jun 2006 16:28:30 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-1966 Khiggins - I appreciate that comment. I will do what I can. I dont profess to be great at English (most designers have this area of their brain somehow removed at birth!) but I understand that it is an area which I need to improve upon. Khiggins - I appreciate that comment. I will do what I can. I dont profess to be great at English (most designers have this area of their brain somehow removed at birth!) but I understand that it is an area which I need to improve upon.

]]> By: Musica latina http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-5381 Musica latina Wed, 11 Oct 2006 03:12:42 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-5381 [URL]http://www.musica-latina.anticoit.org[/URL] [URL]http://www.musica-latina.anticoit.org[/URL]

]]> By: efe ojas http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-33466 efe ojas Tue, 06 Mar 2007 12:20:47 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-33466 Hello, I do apperciate your explanation on USPs,as it has given me an insight on how to go about writing a dissertation on USP in hotel industry.I would me glad if more information on this can be sent to me.Thank you. Hello,
I do apperciate your explanation on USPs,as it has given me an insight on how to go about writing a dissertation on USP in hotel industry.I would me glad if more information on this can be sent to me.Thank you.

]]> By: Malcolm http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-47940 Malcolm Sun, 20 May 2007 15:52:34 +0000 http://fadtastic.net/2006/06/08/the-name-of-the-game-%e2%80%93-unique-selling-points-usps/#comment-47940 AS a newbie I can under stand UPS,but does this also apply to book Titles, as a sub title ? I would be grateful for answer to this Malcolm AS a newbie I can under
stand UPS,but does this
also apply to book
Titles, as a sub title
?
I would be grateful for
answer to this
Malcolm

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