Comments on: Logo design where 1 + 1 = 3 ! http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/ thoughts on | comments about | examples of } web design trends. Fri, 16 May 2008 19:12:18 +0000 http://wordpress.org/?v=2.1.2 By: Frazier Media » Blog Archive » Fadtastic and the F-clamation Logo http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1490 Frazier Media » Blog Archive » Fadtastic and the F-clamation Logo Sun, 28 May 2006 17:44:18 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1490 [...] I just received an e-mail from a design oriented site called Fadtastic, letting me know that they had done a story on Web 2.0 style logos (well, most of them were) and we were part of the list.  I have to admit that it’s a little weird seeing the F-clamation logo next to Shaun Inman (whose code makes our fount use on this site possible).  Check out their story and let them know what you think of the logo. [...] […] I just received an e-mail from a design oriented site called Fadtastic, letting me know that they had done a story on Web 2.0 style logos (well, most of them were) and we were part of the list.  I have to admit that it’s a little weird seeing the F-clamation logo next to Shaun Inman (whose code makes our fount use on this site possible).  Check out their story and let them know what you think of the logo. […]

]]> By: Johan Van Den Rym http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1491 Johan Van Den Rym Sun, 28 May 2006 17:59:41 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1491 there is no mention of web 2.x (what ever that means) style logos at all in this write-up. there is no mention of web 2.x (what ever that means) style logos at all in this write-up.

]]> By: Chris Frazier http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1495 Chris Frazier Sun, 28 May 2006 23:45:55 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1495 Johan... I don't know if you've seen this collection of <a href="http://flickr.com/photos/stabilo-boss/93136022/" rel="nofollow">"Web 2.0 Logos"</a> or not - it was the meme of the week (including a couple of mashups) a couple of months back. I always thought <a href="http://www.fontshop.com/fontfeed/archives/web-20-logos.cfm" rel="nofollow">FontShop's writeup</a> about it was sort of cool - deconstructing the type use only and seeing how certain trends followed. Anyhow - most of the logos in your collection certainly fit with the points you're describing - specifically color use and delineation between words in the logotype using thickness or color. While you might not have intended to do a survey of Web 2.0 logo styles, it looks like you're aesthetic leans toward that sort of work - and there's certainly nothing wrong with that. :) Thanks for the link, too! Johan… I don’t know if you’ve seen this collection of “Web 2.0 Logos” or not - it was the meme of the week (including a couple of mashups) a couple of months back. I always thought FontShop’s writeup about it was sort of cool - deconstructing the type use only and seeing how certain trends followed.

Anyhow - most of the logos in your collection certainly fit with the points you’re describing - specifically color use and delineation between words in the logotype using thickness or color. While you might not have intended to do a survey of Web 2.0 logo styles, it looks like you’re aesthetic leans toward that sort of work - and there’s certainly nothing wrong with that. :)

Thanks for the link, too!

]]> By: Johan Van Den Rym http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1499 Johan Van Den Rym Mon, 29 May 2006 06:11:34 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1499 It was an observation of "hey that is logo design with a common styling". Just now I googled for "web 2.0 design" and guess what i found. http://mittermayr.wordpress.com/2006/02/03/20-culture/ There are some links to examples with logos alike but it is more a global trend being describred here. Oval buttons, shades, gradients, big fonts, clean design? I never used the style I mentioned in the article, I think it is ok to use if it suits the design. I like more the brand icons ... or photographic headers. You have so much to chose ... Checked the flickr link now: there are some logos that are similar. The logos I show here have all a symmetry in the textual part: one half styled in this way and the other in that way ... It is balanced! Checked the link to the FontShop’s writeup: same remarks as for the flickr one. What do you think: do these logos, brands feel as balanced design? It was an observation of “hey that is logo design with a common styling”. Just now I googled for “web 2.0 design” and guess what i found. http://mittermayr.wordpress.com/2006/02/03/20-culture/ There are some links to examples with logos alike but it is more a global trend being describred here. Oval buttons, shades, gradients, big fonts, clean design? I never used the style I mentioned in the article, I think it is ok to use if it suits the design.
I like more the brand icons … or photographic headers. You have so much to chose …

Checked the flickr link now: there are some logos that are similar. The logos I show here have all a symmetry in the textual part: one half styled in this way and the other in that way … It is balanced!

Checked the link to the FontShop’s writeup: same remarks as for the flickr one.

What do you think: do these logos, brands feel as balanced design?

]]> By: Matt Davies http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1509 Matt Davies Mon, 29 May 2006 23:20:21 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1509 Remember - a Brand is not always simply about the logo. Branding is about the whole persona of your company - in all the different ways of communicating with your audience. This could be from how staff answer the telephone to how you design your advertising. I liked the article and I think it presents some very good observations however I personally feel this subject is way way way deeper. Good branding does not always mean good design (something I have only just started to learn recently). For example a builder who does odd jobs for local domestic property owners may not benefit from having a logo which makes him look like a corporate company, by looking like a one man band he can gain trust and brand persona on a personal level. On the other hand a corporation which builds sky scrapers will be severely disadvantaged if they had a logo that made them look like a one man band. It is all in brand perception and communicating with your audience. Most of the logos chosen for the above article are aimed at appealing to designers and that is why they are effective. Logos are part of branding but not all of it however and this is a very important thing to remember when creating a "brand". I totally agree with your comments on colour and typography and as long as they are focused on the messages and tone that will benefit the brand then you are onto a winner. The question is do the logos presented do this? If they do they are good design, if not then why not... Remember - a Brand is not always simply about the logo. Branding is about the whole persona of your company - in all the different ways of communicating with your audience. This could be from how staff answer the telephone to how you design your advertising. I liked the article and I think it presents some very good observations however I personally feel this subject is way way way deeper.

Good branding does not always mean good design (something I have only just started to learn recently). For example a builder who does odd jobs for local domestic property owners may not benefit from having a logo which makes him look like a corporate company, by looking like a one man band he can gain trust and brand persona on a personal level. On the other hand a corporation which builds sky scrapers will be severely disadvantaged if they had a logo that made them look like a one man band. It is all in brand perception and communicating with your audience. Most of the logos chosen for the above article are aimed at appealing to designers and that is why they are effective. Logos are part of branding but not all of it however and this is a very important thing to remember when creating a “brand”.

I totally agree with your comments on colour and typography and as long as they are focused on the messages and tone that will benefit the brand then you are onto a winner. The question is do the logos presented do this? If they do they are good design, if not then why not…

]]> By: Johan http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1514 Johan Tue, 30 May 2006 04:51:53 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1514 I only really like the ping mag logo . It is a japanese/english design magazine. The dotted i looks like the land of the rising sun - a red sunset. Nice. <strong>I chose these logos to illustrate a certain way of common used styling.</strong> Branding is as you said - different aspects and different meaning for marketeers, designers, ... A brand is a confusing term since it is applicable to so many things. A corporate logo is different from a personal logo. A corporate logo: sometimes the logo depicts the product itself, services, people? Lots of logos use stereotypes for sure, or easy recognizable icons. Like a recycle icon, use blue as in <em>corporate blue</em>, green seems to be used a lot too. If you would see the logo in the total website, it might work different when presented seperately as a screenshot. I only really like the ping mag logo . It is a japanese/english design magazine. The dotted i looks like the land of the rising sun - a red sunset. Nice.

I chose these logos to illustrate a certain way of common used styling.

Branding is as you said - different aspects and different meaning for marketeers, designers, … A brand is a confusing term since it is applicable to so many things.

A corporate logo is different from a personal logo. A corporate logo: sometimes the logo depicts the product itself, services, people? Lots of logos use stereotypes for sure, or easy recognizable icons. Like a recycle icon, use blue as in corporate blue, green seems to be used a lot too.

If you would see the logo in the total website, it might work different when presented seperately as a screenshot.

]]> By: Joey Lomanto http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1554 Joey Lomanto Wed, 31 May 2006 11:53:37 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1554 Great article! I must say I am flattered that I was one of the examples you put on your site. I will add a link to your site on my pages to show my appreciation :) I'm sure alot of designers will find this article useful. Thanks again! Great article! I must say I am flattered that I was one of the examples you put on your site. I will add a link to your site on my pages to show my appreciation :) I’m sure alot of designers will find this article useful. Thanks again!

]]> By: Rachel http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1651 Rachel Thu, 08 Jun 2006 18:28:00 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1651 I think this is a good observation and the example logos for the most part were very nice. I suppose this IS a web trends journal, but in my opinion, not only should the logo represent one (albeit primary) visual aspect of a brand, but a logo also must work across various media and color combinations. Many of the treatments recognized here would not translate well to print, much less black and white or 1-color. Although print is becoming less prevalent, there are still many applications that require this flexibility (vehicles, signage, other non-screen media), and a major requirement for any logo I design includes this flexibility. Still a great article, thanks! I think this is a good observation and the example logos for the most part were very nice. I suppose this IS a web trends journal, but in my opinion, not only should the logo represent one (albeit primary) visual aspect of a brand, but a logo also must work across various media and color combinations. Many of the treatments recognized here would not translate well to print, much less black and white or 1-color. Although print is becoming less prevalent, there are still many applications that require this flexibility (vehicles, signage, other non-screen media), and a major requirement for any logo I design includes this flexibility. Still a great article, thanks!

]]> By: at big boys don’t have blogs http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1856 at big boys don’t have blogs Tue, 20 Jun 2006 16:50:13 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1856 [...] Guys at Fadtastic listed our logo for Planet Actors web site in their examples section (Logo design where 1+1=3) ’nuff said. At least, it’s nice to see it near Shaun Inman, CSS Beauty and CSS Mania logos. [...] […] Guys at Fadtastic listed our logo for Planet Actors web site in their examples section (Logo design where 1+1=3) ’nuff said. At least, it’s nice to see it near Shaun Inman, CSS Beauty and CSS Mania logos. […]

]]> By: Fran Ramodolc http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1892 Fran Ramodolc Thu, 22 Jun 2006 16:31:34 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-1892 Logo for website? I didn't think about logos... Just headers but I am beginning to understand the linkage. After all the first thing a user sees upon hitting a website is the header or the topmost part of the "page". It's the best place to put the necessary and vital info about what the site is or does, sort of like a 20 second commerical. Even the tv stations are doing their ads bit and introducing sound bite, like Fox TV in NYC... FOX News: the most powerful name in TV news... It's an impressive tagline and one that I am sure will reasonate with TV viewers. Want to know what I really am? A desperate design freelancer seeking inspiration and ideas. Can program backend with the best of them and with eyes closed but can't design the latest or the newest envelope-pushing design to save self in a sinking lifeboat. And I can't even design a simple logo for a site on my own... :( Logo for website? I didn’t think about logos… Just headers but I am beginning to understand the linkage. After all the first thing a user sees upon hitting a website is the header or the topmost part of the “page”. It’s the best place to put the necessary and vital info about what the site is or does, sort of like a 20 second commerical. Even the tv stations are doing their ads bit and introducing sound bite, like Fox TV in NYC… FOX News: the most powerful name in TV news… It’s an impressive tagline and one that I am sure will reasonate with TV viewers.

Want to know what I really am? A desperate design freelancer seeking inspiration and ideas. Can program backend with the best of them and with eyes closed but can’t design the latest or the newest envelope-pushing design to save self in a sinking lifeboat.
And I can’t even design a simple logo for a site on my own… :(

]]> By: lisa http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-57314 lisa Tue, 19 Jun 2007 13:04:49 +0000 http://fadtastic.net/2006/05/28/logo-design-where-1-1-3/#comment-57314 This has inspired me to redesign my site. Great insight. This has inspired me to redesign my site. Great insight.

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