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	<title>Comments on: Living the highlight - Banners</title>
	<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/</link>
	<description>thoughts on &#124; comments about &#124; examples of  } web design trends.</description>
	<pubDate>Fri, 25 Jul 2008 10:20:51 +0000</pubDate>
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		<title>By: Matt Davies</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-343</link>
		<author>Matt Davies</author>
		<pubDate>Wed, 11 Jan 2006 15:06:23 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-343</guid>
					<description>I think it adds more depth to an otherwise boring area. It leads your eye into the website.

I think they are brilliant. If its done subtly it is effective but where designers go wrong is when they create strong gradients. These become garish and too bold.

Do I get 10 points if I post this:
http://www.gawds.org/

Matt</description>
		<content:encoded><![CDATA[<p>I think it adds more depth to an otherwise boring area. It leads your eye into the website.</p>
<p>I think they are brilliant. If its done subtly it is effective but where designers go wrong is when they create strong gradients. These become garish and too bold.</p>
<p>Do I get 10 points if I post this:<br />
<a href="http://www.gawds.org/" rel="nofollow">http://www.gawds.org/</a></p>
<p>Matt</p>
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		<title>By: Jimmy</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-344</link>
		<author>Jimmy</author>
		<pubDate>Wed, 11 Jan 2006 16:10:11 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-344</guid>
					<description>I agree with Matt, it looks great if it's done right.

Here's another example:
http://www.wishlistr.se/</description>
		<content:encoded><![CDATA[<p>I agree with Matt, it looks great if it&#8217;s done right.</p>
<p>Here&#8217;s another example:<br />
<a href="http://www.wishlistr.se/" rel="nofollow">http://www.wishlistr.se/</a></p>
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		<title>By: Steve Cochrane</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-346</link>
		<author>Steve Cochrane</author>
		<pubDate>Wed, 11 Jan 2006 17:09:15 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-346</guid>
					<description>I've actually been noticing a rise in subtle gradients in general, and not just for banners. And I must say I'm a fan. For example check out the beautiful www.joyent.com which not only uses subtle gradients all over the place, but was mysteriously unmentioned in the previous "the return of cream" article :)

I've also seen it in pages that have that new Mozilla flavor of a corporate look, like www.digg.com.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve actually been noticing a rise in subtle gradients in general, and not just for banners. And I must say I&#8217;m a fan. For example check out the beautiful <a href="http://www.joyent.com" rel="nofollow">www.joyent.com</a> which not only uses subtle gradients all over the place, but was mysteriously unmentioned in the previous &#8220;the return of cream&#8221; article :)</p>
<p>I&#8217;ve also seen it in pages that have that new Mozilla flavor of a corporate look, like <a href="http://www.digg.com." rel="nofollow">www.digg.com.</a></p>
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		<title>By: Zeerus</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-347</link>
		<author>Zeerus</author>
		<pubDate>Wed, 11 Jan 2006 20:35:25 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-347</guid>
					<description>I agree with Matt, it adds some sort of depth to boring areas. Flat colors don't really make you want to look closer, while gradients trick the eyes into thinking something else lies further down the page. 

if you dont get what I mean, look at it this way. A gradient is a blend of two colors, really actually one color fading into another. The human eye is automatically attracted to the first color, which slowly makes the eye want to follow the path towards the second color. The trick is effectively placing the right content at the end of the gradient, so the whole thing isn't a waste.

other than that, they just plain look nice</description>
		<content:encoded><![CDATA[<p>I agree with Matt, it adds some sort of depth to boring areas. Flat colors don&#8217;t really make you want to look closer, while gradients trick the eyes into thinking something else lies further down the page. </p>
<p>if you dont get what I mean, look at it this way. A gradient is a blend of two colors, really actually one color fading into another. The human eye is automatically attracted to the first color, which slowly makes the eye want to follow the path towards the second color. The trick is effectively placing the right content at the end of the gradient, so the whole thing isn&#8217;t a waste.</p>
<p>other than that, they just plain look nice</p>
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		<title>By: Ben</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-349</link>
		<author>Ben</author>
		<pubDate>Wed, 11 Jan 2006 21:16:47 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-349</guid>
					<description>Gradients do work extremely well with the tabbed navigation.  

We use this technique on &lt;a href="http://www.soul-scape.com/" rel="nofollow"&gt;http://www.soul-scape.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Gradients do work extremely well with the tabbed navigation.  </p>
<p>We use this technique on <a href="http://www.soul-scape.com/" rel="nofollow">http://www.soul-scape.com</a></p>
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		<title>By: Peter</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-350</link>
		<author>Peter</author>
		<pubDate>Thu, 12 Jan 2006 01:44:51 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-350</guid>
					<description>Those are great comments! I've always liked flat colours and flat designs without shadows or texture. I still do. I usually thought gradients were mostly irrelevant and added to bandwidth. But you've changed my opinion. After thinking about it, I reckon those sites would not look as good or work so well without gradients. Excellent topic!</description>
		<content:encoded><![CDATA[<p>Those are great comments! I&#8217;ve always liked flat colours and flat designs without shadows or texture. I still do. I usually thought gradients were mostly irrelevant and added to bandwidth. But you&#8217;ve changed my opinion. After thinking about it, I reckon those sites would not look as good or work so well without gradients. Excellent topic!</p>
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		<title>By: Mark</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-7181</link>
		<author>Mark</author>
		<pubDate>Wed, 25 Oct 2006 00:04:47 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-7181</guid>
					<description>This is a great site! Just found it. Personally I like the subtle gradients as a way to add dimension in an otherwise flat medium.  It seems to me that from showing designs to the lay person (non-designer) that they will tend to like banners graced with subtle gradients more than a flat solid color banner.  That's an absolutely non-scientific statement there, no research to back it up other than my own impressions.

Do I get 20 points if I point out that this very site uses a gradient in the banner area?  Of course my comment comes about 10 months after the original posting date!</description>
		<content:encoded><![CDATA[<p>This is a great site! Just found it. Personally I like the subtle gradients as a way to add dimension in an otherwise flat medium.  It seems to me that from showing designs to the lay person (non-designer) that they will tend to like banners graced with subtle gradients more than a flat solid color banner.  That&#8217;s an absolutely non-scientific statement there, no research to back it up other than my own impressions.</p>
<p>Do I get 20 points if I point out that this very site uses a gradient in the banner area?  Of course my comment comes about 10 months after the original posting date!</p>
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		<title>By: Andrew Faulkner</title>
		<link>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-7249</link>
		<author>Andrew Faulkner</author>
		<pubDate>Wed, 25 Oct 2006 08:18:51 +0000</pubDate>
		<guid>http://fadtastic.net/2006/01/11/living-the-highlight-banners/#comment-7249</guid>
					<description>Mark,

No points there! We didn;t have a gradient when this was written. Oh the irony.

Welcome to fad.</description>
		<content:encoded><![CDATA[<p>Mark,</p>
<p>No points there! We didn;t have a gradient when this was written. Oh the irony.</p>
<p>Welcome to fad.</p>
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